The table below explains how we use your personal information and the reasons that we rely on in doing so. Where these reasons include legitimate interests, we explain what these legitimate interests are.
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What we use your data for |
Legal Basis for Processing |
Legitimate Interests |
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To provide Tigers ROARwards programme services to you |
Contractual performance | |
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To perform the promises that we make to you as a member of the Tigers ROARwards programme, including the provisions in the Member Agreement |
Contractual performance |
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To perform contracts with third parties that are involved with the Tigers ROARwards programme (as well as managing the risks and liabilities under those contracts) |
Contractual performance | |
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To keep you informed about the benefits of the Tigers ROARwards programme, including: · Points earning opportunities with Leicester Tigers and other programme partners · Recommending offers and promotions that we think you’ll like · Checking whether you are entitled to valuable Tigers ROARwards points from our partners · Letting you know about exciting competitions or promotions · Providing exciting news about the sport you love |
Legitimate interests Soft opt-in rule for marketing to existing customers |
To provide efficient member care and services To ensure you maximise the benefits from programme membership To assess which of our benefits interest you and to tell you about them To develop new products and services and improve existing ones To obtain your feedback |
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To manage your Tigers ROARwards account and to identify and calculate any Tigers ROARwards points entitlement you might have. For more information please see our Member Agreement |
Contractual performance |
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To provide financial and account administration in relation to the Tigers ROARwards programme, including the calculation of commissions and points earned and spent by members |
Contractual performance |
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To provide you with Tigers ROARwards programme updates and information |
Contractual performance |
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To provide you with relevant content in relation to the Tigers ROARwards programme and points earning opportunities with Leicester Tigers and with our partners through relevant targeted advertising on third party websites, such as Facebook, Google and Twitter. |
Legitimate interests |
To ensure you maximise the benefits of programme membership To assess which of our benefits interest you and to tell you about them |
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To operate the Tigers ROARwards programme so that we comply with our legal obligations and to ensure the proper management of the programme and our business |
Legal obligation |
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To conduct statistical research and surveys in relation to the Tigers ROARwards programme, to help us improve our services to members and to ensure that we present the programme content in the most effective way |
Legitimate interests |
To develop new products and services and improve existing ones |
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To develop new products and services linked to the Tigers ROARwards programme This may include using third-party service providers to carry out secure data matching exercises using pseudonymised identifiers (e.g., hashed email addresses) to help us understand potential overlap between our database and those of other organisations. These exercises are conducted to support our internal analysis and planning, and the service provider acts solely on our instructions and does not use the data for its own purposes. We never share your actual email address or other identifying details during this matching. Information shared for these purposes will not be used to make decisions that produce legal effects concerning members. |
Archiving & Research Legitimate interests |
To develop new products and services and improve existing ones |
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To improve the effectiveness of our marketing communications, including online advertising via social media and other channels and through personalisation of content we provide to you to recommend things we believe you'll like |
Consent |
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To assist with the administration of the programme website and for internal purposes, including conducting data and statistical analysis as well as for testing purposes |
Legitimate interests |
To provide efficient customer care and services To ensure that our technology operates efficiently and without error To assess which of our services may be of interest to you and to tell you about them To develop new products and services and improve existing ones To obtain customer feedback |
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To ensure that records in relation to the Tigers ROARwards programme and our business are maintained and kept up to date as well as to protect our business reputation |
Legal obligation and legitimate interests |
To manage our business efficiently and properly in accordance with normal business practices, legal requirements and to optimise its value for shareholders To ensure that we run our business in accordance with good business principles and meet corporate governance, accounting and audit standards |
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In the proper management of our business and that of Tigers ROARwards generally For corporate activity, such as a sale, transfer, merger or re-organisation of the Tigers ROARwards business |
Legitimate interests |
To manage our business efficiently and properly in accordance with normal business practices, legal requirements and to optimise its value for shareholders To ensure that we run our business in accordance with good business principles and meet corporate governance, accounting and audit standards |
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To provide information to Leicester Tigers on your activity and interaction with the Tigers ROARwards Programme |
Legitimate interests |
To allow us and Leicester Tigers to understand more about Members and their activities on the Tigers ROARwards Programme |
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To provide information to Leicester Tigers on your activity with our Retail Partners and other Programme Partners. |
Legitimate interests |
To allow us and Leicester Tigers to understand more about Members and their activities with our Retail Partners and other Programme Partners. |